Fix: Don't override user variables within the build system

Fix: Don't override user variables within the build system

Instead use the appropriatly prefixed AM_* variables as to not interfere
when a user variable is passed to a make command. The proper use of flag
variables is documented at :

https://www.gnu.org/software/automake/manual/automake.html#Flag-Variables-Ordering

Fixes #1095

Signed-off-by: Michael Jeanson <mjeanson@efficios.com>
Signed-off-by: Mathieu Desnoyers <mathieu.desnoyers@efficios.com>